Instead of getting a prescription, visiting a hearing health professional and having a custom fitting, people with mild to moderate hearing loss will be able to buy hearing aids directly from a store or online.
This move will make hearing aids much more widely available across the country, FDA Commissioner Dr. Robert Califf said.
About 1 in 8 people in the US ages 12 and older has hearing loss in both ears, and the rate increases significantly with age. About a quarter of people 65 to 74 have hearing loss, and that goes up to 50% around age 75.
The new devices won’t be free, but the FDA estimates that the new rule could mean savings of about $2,800 a pair. And people could see over-the-counter hearing aids on the market as early as October, Califf said.
“Today’s action will not only help adults who have perceived mild to moderate hearing loss gain access to more affordable an innovative production options, but we expect that it will unleash the power of American industry to improve the technology in a way that it will impact the enormous burden of disability from hearing loss affecting the world,” he said Tuesday.
The rule’s long journey
The FDA initially said the pandemic delayed the implementation of the rule. The agency said Tuesday that it also had a lot of public comments to wade through.
On Tuesday, the American Speech-Language-Hearing Association praised the FDA’s action.
“ASHA fully supports the creation of this new category of over-the-counter hearing devices, which will increase the availability and affordability of hearing aids for many Americans,” said Janice R. Trent, vice president for audiology practice for the group’s Board of Directors. “It is important the public understands these devices are only for adults with perceived mild to moderate hearing loss, and to strongly consider getting a hearing assessment by a certified audiologist as a first step before they purchase anything.”
An expensive medical device
With the change, many more companies are expected to enter the market.
“Reducing health care costs in America has been a priority of mine since Day One and this rule is expected to help us achieve quality, affordable health care access for millions of Americans in need,” Health and Human Services Secretary Xavier Becerra said in a statement Tuesday.
How the new rule will work
Currently, people can get hearing aids only with an expensive medical exam or prescription from a professional who will fit the device for the individual. Audiologists can also adjust it over its lifetime if someone’s hearing gets worse.
With an over-the-counter device, buyers may be able to adjust them on their own.
To be allowed on the market, the new rule says, over-the-counter hearing aids will need to meet the FDA’s high standards for safety, labeling and manufacturing protection like all other medical devices.
“I think today’s a standout day,” Becerra said. “Americans who need help with their hearing aids — and that includes my mom — help is on the way. So over-the-counter hearing aids — get ready, folks, you’re going to get to save a lot of money, and we’re all going to benefit.”
Why hearing aids matter
Hearing aids aren’t just nice to have so people can hear; they are also essential for physical and mental health.
With hearing aids likely to become easier to access, “I have a big smile on my face right now,” said Dr. Frank Lin, director of the Cochlear Center for Hearing and Public Health. He has been consulting with the government on this issue for eight years.
Lin said there has been little innovation in this space because of the way the market is regulated.
“In 1977, because of the technology at the time, the only way for hearing aids to be safe and effective is if they were programmed and fitted and professionally adjusted by a licensed provider,” Lin said. “Fast-forward 45 years later, those rules are still in the books, but the market and that technology has changed dramatically.
“This will allow companies like Samsung, Apple, Google, companies that are already making innovative earbuds, they can now enter the market. They really couldn’t before.”
He believes that if companies can sell earbuds for $200, they could easily sell hearing aids for a similar price.
The new rule is a good thing for patients, he said, because it shows the government can take action that improves health.
“This was a true bipartisanship. This is how government should work,” Lin said. “This really, really restores my faith in government.”